MLB says it’s trying to fight the steroid issue by going to where young athletes are finding out about it… the Internet.
With help from the Partnership for a Drug-free America, the project will essentially artificially raise the Google ranking of an article which is slated to be entitled "The Truth About Steroids" which will link to a website produced by the PDFA. In return for the high index ranking, Google will receive payment. The PDFA receives about $2 million in annual funding from major league baseball.
MLB may want to rethink that title name. As of this writing, someone else seems to have the domain name thetruthaboutsteroids.com and it definitely does NOT have the kind of message the MLB wants young athletes to see.
See for yourself while you can.
Looks like PDFA and/or MLB didn’t do their homework and didn’t Google their prospective title name. For their sake, maybe it’s not too late.
9/22 Update: News about MLB unveiling their anti-performance enhancing substance website.